Brand films are short, cinematic videos that are made to promote a company or brand. They are typically much more creative and engaging, telling a story rather than simply promoting the product. Oftentimes, these films will be released online for people to watch for free, and they can be very effective in creating a connection with consumers.
Brand short films often look and feel like mini-movies and are usually high-quality productions that take advantage of clever storytelling and cinematography techniques. When done thoughtfully, branded short films can be an incredibly effective way for companies to connect with their customers and create an emotional connection.
They can also be a powerful marketing tool, as they allow businesses to tell their story creatively. Since people are usually exposed to harsh and negative media on a daily basis, it is refreshing when they see something positive. A short film that promotes empathy and compassion makes consumers respect the brand because it makes them feel like their emotions are cared for by the brand.
How Short Films Work In Favor Of Brands
1. They are engaging
As businesses strive to find new and innovative ways to engage their consumers, brand films have become increasingly popular. Unlike traditional commercials, brand films focus on storytelling and often evoke emotion in viewers, which can result in a stronger connection with the product or service. Due to this connection, brand films are more likely to influence purchasing decisions than traditional advertising methods.
2. They are entertaining
Brand films help brands stay top-of-mind with their customers by entertaining them. They are also a great way to show off a company’s culture and values. By creating engaging and entertaining brand films, companies can keep their customers coming back for more.
3. They help build connections with their customers
Brand films help create or enhance a connection between a company and its customers by portraying the company’s values and what it stands for. They can also create an emotional connection with customers by evoking certain feelings or memories. Additionally, brand films can be used to communicate specific messages to customers, such as new products or services. They help strengthen customer loyalty and encourage repeat business.
4. They help create and increase brand awareness
Brand films can help position a brand in a more engaging and interesting light, lending it an air of authenticity and trustworthiness. They can also be shared online, where they have the potential to reach a large audience. As such, brands that invest in creating quality brand films are likely to see a return on their investment.
5. They showcase another side of the brand
One reason why brand films are so effective is that they allow customers to get to know the company better. They allow customers to see the company in a new light and can help create a more personal connection with the brand.
These films can communicate the essence of the brand, highlighting what makes it unique and exciting. They can also introduce customers to the people behind the company, creating an emotional connection that can inspire loyalty. By showcasing the company’s values and aspirations, brand films can help customers feel like they are part of something bigger and more meaningful. They can help customers understand the brand’s story and vision, as well as its values and mission.
6. They are more than just an advertisement
As opposed to a traditional advertisement, brand films tell a story and create an experience for the viewer. This can be very beneficial for companies as it allows them to show off their culture and values, which can help attract new customers. Additionally, brand films can help reinforce customer loyalty by reminding existing customers of why they love the company. They are creative and story-driven pieces that promote a company in a much more meaningful way than a traditional commercial which typically focuses on selling.
Examples Of Well-Executed Brand Films
Vicks – Generations Of Care
Through this film, Vicks challenges the notion that motherhood is a privilege for heteronormative families only. They stress the fact that mothers’ love for their children transcends any barriers, whether it be class or gender identity! Based on a true story, it encourages us to think that a mother’s love is a special bond that is celebrated between a mother and child. A transgender person who wants to raise a daughter inspires hope in people across cultures and religions by showing that family values are universal. A mother’s love is a mother’s love, and it shouldn’t be dictated by their gender identity.
Pathkind Labs – Hum Fark Nahi Karte
Pathkinds’ film beautifully captures the stigma associated with transgender lives and handles this issue in a delicately artistic manner, while also giving precedence to human values over anything else. The emotions in this narrative show that there can be solutions in any situation, even if you’re faced with adversity – it just takes one step at a time! This action to support the LGBTQ+ community is inspired and what is even greater about the film is how simple it can be to feel the emotions of another person because after all we are all human beings, and we should not discriminate against each other.
Policybazaar – Life is Beautiful When We Support Each Other!
Policybazaar’s initiative of showing togetherness through this film is a heart-warming story that highlights the importance of humanity, support and of a community as a whole. It makes the viewers reflect on how a little support from others can brighten up someone’s day, or in this case, support their livelihood when they get unexpected help from others! The film shows the beauty of India’s diversity as it celebrates people coming together and overcoming obstacles, and most importantly – being there for each other during hardships.
Tata Motors – Ramadan Kareem 2021
Tata Motor’s 2021 film is an inspiring story about the power of goodness, compassion and generosity. It is about a group of employees who take it upon themselves to ensure their employer doesn’t miss breaking his fast due to car troubles. The employer then returns the kind gesture with another one by inviting all the employees back to his house to break the fast together. This film bridges the employer-manager gap by showing that during the month of Ramadan, everyone comes together to break their fast as a group and there are no barriers between each other – only a community celebrating good times together.
Urban Ladder – The Homecoming
This emotional film by Urban Ladder is about the bond between family members that goes beyond festivals. It focuses on how a son’s love for his parents and insistence on them staying with him compels him to make changes in the house so that it can be more welcoming. By re-doing some of its interiors, the entire ambience of the room reminds them exactly where they left off when coming over here before! The message that this brand sends across is one of togetherness and belonging. It shows that a home is completed not just by the furniture in it, but by the people who stay in it.
Short films can be a valuable asset to brands when executed well. They can help tell your brand story, connect with customers on an emotional level, and create a lasting impression. By evoking an emotional response, brands can create an association in the customer’s mind between the product or service and the positive feeling generated by the film. This can lead to increased sales and long-term customer engagement. The examples of well-executed brand films that we have looked at in this post demonstrate the power of short films when it comes to marketing a brand. Each of these brands has used the form in different ways, but all have been successful in creating an emotional connection with viewers.